Repositioning retail for the AI era
AI is transforming retail by improving behind-the-scenes decisions, like search results and inventory management, making shopping more efficient. This shift benefits both businesses and customers by creating smoother, more personalized experiences. The changes may be subtle, but they’re making retail smarter and more responsive.
From conversational shopping assistants to hyper-personalized recommendations, AI can make digital retail experiences feel more intuitive, seamless, and individualized, says Macy’s senior director of engineering Murali Murugan.
MIT Technology Review
