Social media’s next evolution: user-controlled algorithms

Reported by TechCrunch · 17 June 2026

Social media feeds are becoming more customizable as platforms like Threads, Instagram, and TikTok introduce tools that let users directly influence the algorithms powering their recommendations.

For years, social media giants controlled what users saw in their feeds. While people could follow accounts, like posts or hide content they didn’t enjoy, recommendation algorithms controlled what was shown to them.

TechCrunch

Read the full story at TechCrunch