How the World Cup Finally Won Over America
The World Cup’s global appeal is growing in the U.S., thanks to social media turning fandom into a shared, vibrant experience. Fans now connect through memes, celebrations, and local rituals, making the tournament more than just a sporting event. This shift is helping soccer gain a stronger foothold in American culture.
Why does the World Cup endure in an age of fractured attention? Is FreddyLA7 a real person? Charlie Warzel speaks with Men in Blazers founder Roger Bennett to chart how the World Cup has become far more than a sporting event and how this year’s tournament marks a turning point for soccer in the Unit…
The Atlantic
