Streamer IShowSpeed Is Gen Z’s ESPN

At 21, Speed has pushed the limits of streaming by transforming a distinctly solo format into a global group chat. His song for this year’s World Cup is becoming the tournament’s unofficial anthem.
In the days leading up to the 2026 World Cup, the streamer IShowSpeed—one of the most watched people on the planet, who occasionally moonlights as a rapper—released the music video “World Cup (Champions),” a song about flexing national pride where he mentions all 48 teams.
Wired